Paid Media,
End to End.
From strategy through execution, testing, optimization, and measurement, Stonepath manages the pieces required to build and grow effective paid media programs.
Search Intent
Meets Strategy.
We build Google Ads programs around search intent, business objectives, and measurable outcomes — from high-intent Search campaigns to Shopping, Performance Max, and YouTube.
Google Search · Performance Max · Google Shopping · Display · YouTube · Remarketing · Keyword strategy · Search query analysis · Budget management · Bidding strategy · Account restructuring · Testing and optimization
Find the Audience.
Test the Message.
Meta works best when audience strategy, creative, messaging, offer, and campaign structure work together. We continually test across the funnel to identify what drives stronger outcomes.
Facebook Ads · Instagram Ads · Prospecting · Retargeting · Catalog campaigns · Advantage+ campaigns · Audience development · Creative testing strategy · Funnel development · Budget optimization
Reach the People
Who Make the Decision.
B2B lead generation · Demand generation · Lead Gen Forms · Website conversion campaigns · Retargeting · Audience development · Account-based marketing support
Discovery
Has a Role Too.
For brands where discovery and visual storytelling play an important role in the customer journey, TikTok and Pinterest can become part of the broader paid media mix.
TikTok Ads · Pinterest Ads · Paid social · Creative testing · Audience growth · Discovery · Consideration · High-intent audiences
Strategy
Before Spend.
Media planning · Channel strategy · Budget allocation · Campaign architecture · Audience strategy · Funnel planning · Testing frameworks · Forecasting · Promotional planning
Know What's
Actually Working.
GA4 · Google Tag Manager · Conversion tracking · Meta Pixel · Platform tracking · Event tracking · UTM structure · Reporting dashboards · Attribution analysis · Performance reporting
Sometimes You Need
a Second Set of Eyes.
Already running paid media? Stonepath offers standalone audits for brands and agencies that want an objective review of account structure, tracking, performance, and growth opportunities.
REQUEST AN AUDIT →