TikTok & Pinterest Ads
Management.
TikTok and Pinterest are where a lot of buying journeys start. Stonepath & Partners plans, launches, and optimizes TikTok and Pinterest campaigns for brands where discovery and visual storytelling matter, and connects them to the rest of your paid media mix.
TikTok Ads That
Earn Attention.
On TikTok, the creative does much of the targeting. We build campaigns around rapid creative testing, strong hooks, and native-feeling content, then let performance data decide where the budget goes.
TikTok Ads Manager · Spark Ads · In-feed campaigns · Creative testing · Hook and format testing · Audience development · TikTok Pixel and event tracking · Catalog campaigns
Pinterest Ads for
High-Intent Discovery.
People come to Pinterest to plan what they'll buy next. We use keyword and interest targeting, shopping campaigns, and strong visual creative to reach them while they're still deciding.
Pinterest Ads · Shopping campaigns · Catalog ads · Keyword targeting · Interest targeting · Retargeting · Pinterest Tag and conversion tracking · Seasonal planning
Part of the
Bigger Picture.
TikTok and Pinterest work best alongside search and Meta, not in isolation. We plan budgets across channels, measure each platform's role in the journey, and avoid giving one channel credit for another's work.
Cross-channel media planning · Budget allocation · GA4 and UTM structure · Attribution analysis · Performance reporting
Is It Right for
Your Brand?
TikTok and Pinterest tend to fit consumer brands with visual products, a steady creative pipeline, and room to test. If they aren't the right next step, we'll say so and put the budget where it will work harder.
eCommerce and DTC · Beauty and fashion · Home and lifestyle · Food and wellness · Consumer products
Sometimes You Need
a Second Set of Eyes.
Already running TikTok or Pinterest? A Stonepath audit gives you an objective review of structure, creative, tracking, and where budget is being wasted.
ABOUT OUR AUDITS →