Meta Ads Management for Facebook & Instagram.
Stonepath & Partners plans, builds, and optimizes Facebook and Instagram advertising for brands that want paid social to drive revenue, not just reach. Senior operators handle audience strategy, creative testing, Advantage+ campaigns, and measurement, so you know what Meta is actually contributing to the business.
Find the Audience. Test the Message.
Meta's delivery system has become far more automated. Targeting is broader, Advantage+ is now the default for many campaign types, and the algorithm makes more decisions on its own. That doesn't make strategy less important. It moves the work to the inputs the algorithm depends on: creative, offers, conversion signals, and campaign structure.
Today, creative does much of the targeting. The brands that win on Meta give the system a steady flow of distinct concepts to test, and they read the results with discipline.
What's Included.
Campaign Strategy & Structure
Prospecting, retargeting, and retention campaigns built around your funnel, with a structure simple enough for the algorithm to learn from and clear enough for your team to understand.
Advantage+ & Catalog Campaigns
Advantage+ sales campaigns, dynamic product ads, and catalog management for eCommerce brands, with existing-customer settings and exclusions configured so new-customer growth stays visible.
Audience Development
First-party audiences, customer lists, lookalikes, and audience suggestions, used as signals rather than rigid boxes and tested against broad targeting.
Creative Testing
A structured testing roadmap across concepts, hooks, formats, and offers. We help brief new creative, identify winners, and retire fatigued ads before performance slides. See our Meta creative testing framework.
Funnel Development
Messaging and offers matched to where people are in the buying journey, from first touch to repeat purchase, plus landing-page feedback when the drop-off happens after the click.
Lead Generation
Instant forms and website lead campaigns for service and B2B brands, with qualifying questions and CRM feedback loops so you're optimizing for lead quality, not just volume.
Measurement You Can Trust.
Meta is only as smart as the signals it receives. We audit and configure the Meta Pixel and Conversions API, event priorities, deduplication, and UTM structure, then compare Meta-reported results against GA4 and your backend data. When the numbers don't match, and they rarely do, we explain why. More on that in why ad platforms and GA4 never agree.
Built for Brands.
Our team brings paid media experience across eCommerce, fashion, beauty, luxury, consumer products, nonprofit, and service-based businesses, with brands such as LoveShackFancy, Cariuma, Ever Skincare, and Ruby Love. Whether you're launching paid social for the first time or scaling an established program, the approach is the same: strategy before spend, constant testing, and honest reporting.
Meta works best as part of a connected program. We also manage Google Ads, LinkedIn, TikTok, and Pinterest. See all paid media services.
Meta Ads FAQs.
Do you create the ad creative?
We lead creative strategy: what to test, the angles, hooks, and formats, and how to read the results. We work with your in-house team, your creative agency, or UGC creators to produce assets, and we can recommend partners if you need them.
Should we use Advantage+ or manual campaigns?
Usually both, for different jobs. Advantage+ is strong at finding efficient conversions at scale. Manual campaigns are useful for controlled tests, specific audiences, and situations where you need tighter guardrails. We decide based on your data, not a default setting.
How long until we see results?
New campaigns need time and conversion volume to exit the learning phase. Most brands should expect a few weeks of testing before performance stabilizes. We'll set clear expectations upfront.
Do you also handle TikTok and Pinterest?
Yes. Many brands run Meta alongside TikTok or Pinterest, and we manage those as part of the same strategy.
Ready to Make Paid Social Work Harder?
Tell us what you're running on Meta today and where it's falling short. We'll tell you what we'd change.