Paid Media for eCommerce
& DTC Brands.
Stonepath & Partners helps eCommerce and direct-to-consumer brands grow profitably across Google, Meta, TikTok, and Pinterest. We manage to the numbers an online business runs on, like contribution margin, new customer acquisition, and lifetime value, not just platform ROAS.
Growth That
Holds Its Margin.
Scaling spend is easy. Scaling it profitably is the job. We set targets from your margins and customer economics, then structure campaigns, bidding, and budgets to hit them.
ROAS and MER targets · Contribution margin · New vs. returning customers · CAC and LTV · Budget pacing · Promotional planning
Shopping, Search
& Performance Max.
Google is where shoppers compare. We build Shopping and Performance Max around product feed quality, product segmentation, and search intent, and we keep branded and non-branded performance separate so you can see what's actually growing.
Google Shopping · Performance Max · Merchant Center · Product feed optimization · Search campaigns · YouTube
Meta, TikTok
& Pinterest.
Paid social creates demand before shoppers ever search. We run prospecting, retargeting, catalog, and Advantage+ campaigns, with structured creative testing to find the messages and formats that convert.
Meta Advantage+ · Catalog and dynamic ads · Prospecting · Retargeting · Creative testing · TikTok Ads · Pinterest Ads
Measurement
You Can Trust.
Privacy changes, platform modeling, and overlapping attribution make eCommerce reporting messy. We set up clean tracking and compare platform data with your store data, so decisions are based on what's really driving sales.
GA4 · Google Tag Manager · Meta Pixel and Conversions API · Shopify tracking · UTM structure · Blended reporting
eCommerce
Experience.
Brands our team has experience working with include:
Boll & Branch · By Kilian Paris · Canidae · Cariuma · Estée Lauder · Ever Skincare · Holmquist Hazelnuts · Jenny Craig · LoveShackFancy · Martha Stewart · Massov · Peapod · Premier Protein · Rockin' Stickers · Ruby Love · Tom Ford · Tumi
Sometimes You Need
a Second Set of Eyes.
Already running ads for your store? A Stonepath audit reviews your feed, campaign structure, creative, tracking, and budget allocation, and shows you exactly what to fix first.
ABOUT OUR AUDITS →