Paid Media Audit. A Second Set of Eyes.
Not sure if your Google Ads, Meta, or LinkedIn campaigns are performing as well as they should? A Stonepath & Partners paid media audit gives you an objective, senior-level review of your accounts: what's working, what's wasting budget, and exactly what to fix first.
Sometimes You Need a Second Set of Eyes.
Accounts drift. Budgets grow, team members change, platforms roll out new automation, and small issues compound into real wasted spend. An audit is useful when:
Performance has dropped and nobody can explain why
You're spending more but not growing proportionally
You've inherited an account from a previous agency or employee
You're evaluating your current agency or in-house team
Ad platform numbers don't match your sales or CRM data
You're about to increase budget and want to be sure the foundation is sound
What We Review.
Campaign Structure
Whether your structure gives automated bidding clean signals, or splits data so thin that nothing can learn.
Budgets & Bidding
Budget allocation across campaigns and channels, bid strategies and targets, pacing, and where spend is limited or misdirected.
Search Terms & Keywords
The queries you're actually paying for, negative keyword coverage, match-type strategy, and brand versus non-brand spend.
Audiences
Targeting, exclusions, remarketing lists, first-party data use, and overlap between campaigns.
Creative & Messaging
Ad copy, creative variety, fatigue, and how well your messaging matches search intent and audience.
Tracking & Measurement
Conversion setup in Google Ads, Meta, GA4, and Google Tag Manager, including duplicate or missing conversions, attribution settings, and UTM consistency. This is where we find the most serious problems.
Landing Pages
Message match, page speed, mobile experience, and conversion friction after the click.
Testing Opportunities
The tests most likely to move results, ranked by expected impact and effort.
What You Get.
A clear written report and a walkthrough call. Every finding is explained in plain language, tied to its impact on spend or performance, and prioritized so you know what to do first. You can implement the recommendations with your own team, hand them to your current agency, or have Stonepath take it from there. Want a head start? Our Google Ads audit checklist covers many of the basics.
Independent and Objective.
We don't audit accounts to find reasons to take them over. Brands and agencies both use our audits as an independent review. If your account is in good shape, we'll tell you that too.
Agencies can also bring us in to audit client accounts behind the scenes. Learn more about agency partnerships.
Paid Media Audit FAQs.
Which platforms do you audit?
Google Ads (Search, Performance Max, Shopping, Display, YouTube), Meta (Facebook and Instagram), LinkedIn, TikTok, and Pinterest, plus GA4 and Google Tag Manager setup.
What access do you need?
Read-only access to your ad accounts and analytics is usually enough. We'll send simple instructions.
How long does an audit take?
It depends on the number of platforms and the size of the accounts. We'll give you a timeline when we scope the audit.
Do we have to hire you afterward?
No. The audit is a standalone engagement, and the recommendations are yours to use however you like.
Find Out What Your Accounts Are Really Doing.
Tell us which platforms you're running and what's on your mind.