B2B Lead Generation
Through Paid Media.
Stonepath & Partners builds B2B paid media programs that generate qualified pipeline. We combine LinkedIn Ads, Google Search, and paid social retargeting, and we measure success on the leads your sales team actually wants, not cost per form fill.
Lead Quality Over
Lead Volume.
Cheap leads that never close are expensive. We define what a qualified lead looks like with you, feed that back into targeting and bidding, and report on pipeline, not just platform conversions.
Lead quality feedback · Offline conversion imports · CRM alignment · Cost per qualified lead · Pipeline reporting
LinkedIn for the
Right Accounts.
LinkedIn lets you reach decision-makers by job title, seniority, company, and industry. We use it for demand generation, Lead Gen Forms, and account-based campaigns aimed at the companies you want to win.
LinkedIn Ads · Lead Gen Forms · Matched audiences · Account-based marketing · Thought leadership ads · Retargeting
Capture Intent
on Search.
When buyers search for a solution like yours, you need to show up with the right message. We build tightly structured Google Search campaigns around high-intent keywords, competitor terms, and landing pages built to convert.
Google Search · Keyword strategy · Competitor campaigns · Landing page testing · Remarketing
Built for Long
Sales Cycles.
B2B buyers rarely convert on the first visit. We use retargeting across LinkedIn, Meta, and Google to stay in front of engaged prospects with content matched to where they are in the decision.
Multi-touch retargeting · Content offers · Webinar and event promotion · Funnel planning · Attribution analysis
Sometimes You Need
a Second Set of Eyes.
Getting leads but not pipeline? A Stonepath audit looks at targeting, offers, landing pages, and tracking to find where lead quality is breaking down.
ABOUT OUR AUDITS →