Paid Media
for Nonprofits.
Stonepath & Partners helps nonprofits use paid media to grow their donor base, fill events, and move supporters to action. Every dollar of a nonprofit budget has to work hard, so we focus spend on what drives measurable results for your mission.
Donor Acquisition
& Fundraising.
We build campaigns that bring in new donors and grow recurring giving, testing audiences, messaging, and donation pages to bring your cost per donor down over time.
Donor acquisition · Recurring giving · Year-end and giving day campaigns · Donation page testing · Cost per donor · Lookalike audiences
Advocacy, Events
& Awareness.
Not every goal is a donation. We also run campaigns for petition sign-ups, email list growth, volunteer recruitment, event attendance, and awareness, each with its own measurement and definition of success.
Advocacy campaigns · Petition and email list growth · Event promotion · Volunteer recruitment · Awareness campaigns
The Right
Channels.
We plan the channel mix around your audience and goals: Google Search for people actively looking to help, Meta and Instagram for storytelling, and LinkedIn for corporate partners and major donors.
Google Ads · Meta Ads · Instagram · LinkedIn Ads · YouTube · Retargeting
Reporting Your
Board Can Use.
We connect ad platform data with your donation and CRM data where possible, and report in plain terms: what we spent, what it raised or achieved, and what we're changing next.
GA4 · Conversion tracking · Donation platform tracking · UTM structure · Clear, regular reporting
Nonprofit
Experience.
Organizations our team has experience working with include:
Activate · Albertina Kerr · Center for Cultural Vibrancy · Everytown for Gun Safety · Friends of Chamber Music · Heroic Hearts Project · Just Communities
Sometimes You Need
a Second Set of Eyes.
Already running campaigns? A Stonepath audit gives your team an objective review of structure, targeting, tracking, and where budget could do more for your mission.
ABOUT OUR AUDITS →